I remember in middle school I wanted to be just like the other kids in my grade. I wanted the fresh trim, Nike socks, the wrist bands, and most of all, an iPhone. In 7th grade, the iPhone 5c came out and it was at a ridiculously affordable price. My father bought it for me as a present for my birthday and I was thrilled to show my friends the latest, up to trend iPhone (at the time). I went to Ni River Middle School in Spotsylvania county and they had a strict no phone policy but nothing was going to prevent me flexing my brand new blue iPhone 5c. It was the day after my birthday that I showed all my classmates all the new updates and installments that came with my new phone. As the day went by, people were asking for my Instagram, Snapchat, Kick, etc., and I didn’t have any accounts on social media. I wasn’t really a big fan of social media back then as I though it would hinder my education and it would only provide as a distraction. I would later succumb to peer pressure and made social media accounts. I’ve had the same Instagram and Snapchat accounts for the last ten years ever since. What I’ve noticed throughout the years is that I have built my on profile within my social media accounts. What I mean by that is that I’ve surrounded myself with things I like. For example, I started getting into soccer and I was getting recommendations to follow superstars such as Ronaldo and Messi. From there, I would get recommendations to follow brands like Nike and Adidas and advertisements would soon follow. It didn’t take me long to find myself wearing the cleats that soccer superstars were wearing on the pitch. I’ve always been a soccer fan, but if it wasn’t for social media and their marketing strategies, I would’ve never seen myself siding with Adidas throughout my soccer career. I’m not saying it’s a bad thing, but can I bring myself to commit to a switch to a brand like Nike? It would be difficult.